Have you ever been curious what some of the various successful eCommerce websites do to generate consistently high revenue month after month? Well, for starters, they have a well-laid-out foundation. On the other hand, the design of your eCommerce website comes first! If some key features are missing on your website, such as: For example, a design for ease of use or an SSL certificate can't promote growth. Let your website eCommerce development company implement it right away.
Top points that will boost your eCommerce website conversion rate
Below are some of the most frequently used features by eCommerce website development companies to increase your website's conversion rate and help you seize opportunities to increase your return on investment.
User generated ratings
Customer feedback can help increase your eCommerce conversion rate. According to research, customer reviews are 12 times more reliable than manufacturer or branded product descriptions, and shoppers are 63 percent more likely to buy from eCommerce websites with reviews.
To include reviews on your website, you can use a plug-in or app, depending on the platform, to download reviews from popular review platforms such as Yelp, Facebook, Google, and Foursquare. Consumers trust their coworkers. Even foreigners can rank higher than the manufacturer's description. Consider working with influential people and asking bloggers to review your product or service to establish yourself as a reliable company. Including user-generated reviews on product pages and displaying them properly can increase sales for any company.
Optimize website speed
Optimizing the page speed of your website improves the customer experience for your customers and increases satisfaction. Interestingly, if it takes more than two seconds for your website to load, 55% of your buyers lose interest. A delay of just one second can result in a 9% loss in conversions. So, consider increasing your website's loading speed as an important part of your eCommerce conversion speed optimization process.
What can you do to enhance your website's page rate?
Open image optimization by compressing dimensions. You'll benefit a lot from this as clear photo take up more space in the website source.
Use website caching to save on-demand versions of your website.
Examine your website rate; how quick does it load?
Provides a content delivery network (CDN) for geographic benefits.
Optimization for mobile devices
Mobile commerce is increasing. 83% of internet users in the United States shop online using a mobile device. Mobile-optimized eCommerce websites are 67% more likely to convert. However, a website that is not mobile optimized has a 61% higher chance of a visitor going out and shopping on another website. Mobile optimization is a must in 2021 and beyond. It's likewise deserve seeing that mobile buyers consume twice as much money as customers on different platforms. This will not only boost your conversion speed but also your normal order.
Create a sense of urgency
Examine generating a sense of urgency on your eCommerce site. A study found that creating a sense of urgency on an e-commerce site increased the call rate by more than 33%. This can be achieved simply by changing the way you disclose your CTAs. For example, changing your CTA from "Shop Here" to "Shop Now" can give your visitors a boost to change.
Trusted website security
You need to make sure that there are reliable security measures on the website. As online eCommerce Development Services transactions are constantly evolving, implementing proper security measures should be one of your top priorities. As the proportion of online shopping has increased worldwide, it is also a lucrative destination for hackers and cybercriminals. For people to trust your website and feel safe buying from your website, you need to ensure the aspects listed below:
Install SSL certificate on your website and update it regularly
Provides multiple payment portals, easy refund and a money-back guarantee, and more recognition
Works with secure e-commerce platform, PCI support
Add a link to your business privacy policy to promote business visibility and increase customer trust
To limit phishing, implement a two-factor login authentication process to protect your data
Offer easy one-click payments to all customers
By accepting a one-click checkout process, customers can skip the "Add to Cart" step and review quickly and efficiently while still on the product page. This way, one-click payments can cut the checkout process by up to 90%. This is important because by eliminating the additional steps required in the traditional checkout process, the chances of cart abandonment are reduced due to the simplified and simplified process. Even if you decide not to use one-click payments, optimize the checkout process on your website as much as possible to increase conversions and reduce cart abandonment. You can do this by requesting at least one data entry from your customers for the process to be effective for them.
Many payments option
You need to understand the fact that your website is designed for many online shoppers. And they don't all have to use the same payment options. Whether digital wallets, bank transfers, e-invoicing, or otherwise, customers can pay for the products they buy in one of two ways. Therefore, your website needs to have multiple payment systems to cater to the needs of a large number of buyers. Of course, it is not possible to include all payment options on your website. However, you should include all the popular payment options that most customers choose frequently.
Use high-quality images on product pages
An attractive product image can promote or interfere with sales. Therefore, every eCommerce store owner's goal is to display high-quality photos (or videos) for each product. Detailed images help customers to visualize the product and better understand its benefits. This eventually results in more conversions and traffic.
Use videos to explain complex products
Video is a powerful marketing tool and a great way to share your brand story with your customers and build an effective conversion-rate strategy. According to The Human Attention Span [INFOGRAPHICS], the average duration of attention is only 8 seconds. In addition, with increasing multitasking and increasing scrolling of social media, attention levels are decreasing year by year. It's even more important to present engaging content and provide high-quality product videos. Videos can be one of the most interesting ways to quickly engage people and increase your eCommerce development agency sales.
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