The internet has created the world we live in smaller than ever. It has changed the way we do business, the way we study, politics, and even how we treat our loved ones. On the one hand, the internet means that our company is no longer limited to a physical location. Second, we can promote our products and business to almost anyone in the world, regardless of their location. Therefore, it makes perfect sense for retailers to build e-commerce websites, especially when traditional shops are forced to close due to COVID-19.
However, one way to improve the user experience is to ensure that your eCommerce website is multilingual. Because multilingual online stores allow entrepreneurs to profitably reach a large number of potential customers. Remember, the internet also makes it easier for your international customers to buy products from anywhere in the world, and indeed, cross-border e-commerce is on the rise. However, an essential requirement for those buying goods outside their country of origin is to understand the website they are potentially buying from.
What is a multilingual content strategy?
A Multilingual Content Strategy is a marketing strategy that enables a ecommerce website development company to reach as many customers as possible worldwide and ensures that all marketing materials and website content are accurately and precisely translated into multiple languages. The third edition of the "I can't read, I won't buy-B2C" study published by Common Sense Advisory in 2020 showed that 40% of people don't buy in other languages , and 65% of consumers prefer content in their language. Besides English, the most popular languages include Chinese, Arabic, Hindi, French, Spanish, and many more.
Accurate translation of your website content into multiple languages has many advantages:
Help increase brand visibility worldwide (by upgrading international SEO)
Having a multilingual website helps attract international customers and increases your brand's visibility. You can rank your site higher in the SERPs and overseas by translating your site's content and optimizing it for different languages. There are several multilingual SEO practices that you can follow to land in the top SERPs in your international target market.
With more target audiences from countries finding your website in the top SERPs while searching for something in their native language, your website visibility will increase. This means more customers from international markets know your brand and buy from you. They will also spread word of mouth about your brand if they like your product/service.
Increase sales
According to research, eCommerce sales have exceeded $4.3 trillion worldwide so far this year, and the eCommerce market will continue to grow in the future. Counting a unique language to your site can boost sales because a multilingual website will lure fresh users from other nations. This is an excellent opportunity for anyone who has an online store and is interested in overseas business. As soon as you reach your new target group in different countries, you can expect a surge in sales. Imagine how well your online store will do in foreign markets, with globalization dominating and increasing access to the internet and smartphones.
When you translate your website into a foreign language, for example, Mandarin for Chinese, Spanish for your Spanish-speaking audience, you open up a vast new market for your product or service. There are several regional languages in India, and you can design a multilingual website that supports multiple languages like Bengali, Marathi, Urdu, Tamil, Gujarati, Punjabi, Odia, Malayalam. You can add more options to your website based on the target region.
AR and VR for multilingual online shops
Immersive technology is widespread these days, mostly Augmented Reality (AR) and Virtual Reality (VR). Consider filters for Facebook Messenger and Snapchat, a type of AR technology. These immersive technologies change how we experience realities such as gaming, theater, and live chat. With this technology used for e-commerce, consumers can experience a more significant reality while shopping than when walking into a storefront. As per one study, "68% of individuals who have encountered AR choose implicit encounters over video content, 61% choose purchasing on sites that deliver AR, and 77% choose AR appearance to analysis product sort. This number is enormous and in demand by consumers, and this desire sets the tone for more AR in the eCommerce industry.
Mobile eCommerce apps are the most common way to use AR for your brand. You can create a virtual catalog and put AR into it. Present a catalog of augmented reality 3D models, preferably 3D models of your products. Then choose the best way to integrate this 3D model into fundamental space properties.
Help attract a larger audience, global development.
Having a multilingual website will help you grow your business and reach a larger audience. According to research statistics published, the total share of English-speaking internet users worldwide was only 25.9% in January 2020. This means that if you don't switch to a multilingual website, you will lose around 75% of your interactions with non-native English-speaking internet users. With a multilingual website, you can open your business to international customers and increase your customer base and sales. A wide selection of languages will help you better target English-speaking internet users in your own country. For example, English is the most widely spoken language in the United States, with 242 million native English speakers. However, Spanish is the second most commonly spoken language after English, with around 33 million native Spanish speakers. Chinese follows with about 2.5 native Chinese speakers. So, it is clear that a multilingual website helps improve the experience of international customers and local customers who are not native English speakers.
Multilingual social media marketing strategy
Using a powerful multilingual social media marketing strategy is essential in ecommerce website development services marketing. Ecommerce websites, blogs, and social media should all be geared towards the same goal. You need to reach a multilingual audience in your target market online through multilingual social marketing. As mentioned, you can't just rely on simple translations, like using Google Translate. So, you need to know your audience, their demographics, what kind of publications they are, etc. - You can do this via cross-border insights dashboards or tools like SparkToro. You need more than just translated posts. You may need to adopt new social platforms, comply with different cultural expectations, and adapt your brand to the market. TikTok's renaissance began in overseas markets before crossing borders to make money in North America and English-speaking countries. Any brand that has joined TikTok as part of a multilingual social media marketing strategy has a huge advantage over those currently joining the battle.
Video content is also essential for an excellent social media presence as part of your multilingual digital marketing strategy. Hubspot says a high percentage of Millennial and GenZ users cannot live without videos and prefer short and long videos that interest them. You can utilize devices like InVideo or additional online video editing devices for your social media content or your blog or PPC ad content.
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